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What is Around the Upstate?
Around the Upstate is a digital media platform—including a podcast and online magazine—that acts as a "digital megaphone" for exceptional local businesses and a "concierge service" for local residents. We find the most interesting stories in our community and share them with thousands of engaged Upstate residents who are passionate about supporting local.
Our goal is to be your trusted guide to the stories behind the most interesting businesses, people, and places in our community. Through our podcast and online magazine, we help you discover the hidden gems and local favorites that make the Upstate a special place to live.
What is the benefit of being featured? What's in it for my business?
Being featured on Around the Upstate provides three key benefits:
-Builds Authority & Trust: It positions you as an expert in your field through a credible, third-party media feature, not an ad.
-Creates a Permanent Marketing Asset: Your article or podcast episode is a powerful piece of content you can share on your own website, social media, and in sales conversations forever.
-Drives Local Awareness: It introduces your unique story to a targeted local audience, helping you stand out from the competition and attract new customers.
Who decides which businesses get featured?
Our local editorial team actively researches and selects businesses based on their reputation, unique story, and contribution to our community. We look for passionate founders and innovators who are shaping the culture of the Upstate. We are not a "pay-to-play" platform; our features are earned through excellence.
Is Around the Upstate just another review site?
No. We go much deeper than that. Instead of a review, we tell a story. We believe the best way to know a business is to know the people and the passion behind it. Our goal is to give you the context and the "why" so you can make confident decisions about where to eat, shop, and who to hire.
I know a great local business that deserves to be featured. How can I nominate them?
We love that! Our community is our best source for finding hidden gems. Please visit our "Contact Us" page and send us a note with the business's name and why you think their story needs to be told. While we can't feature everyone, we read and consider every single nomination.
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